
Selling a condo in Ottawa is a little different than selling a house. Buyers aren’t just evaluating the unit—they’re also weighing the building, the amenities, and even the vibe of the community. With so many options in neighbourhoods like Centretown, Westboro, and Little Italy, your listing needs to stand out in more ways than one.
Here’s what today’s Ottawa condo buyers are paying attention to, and how to make sure your property leaves a lasting impression.
1. First Impressions Happen Online
Most condo buyers begin their search scrolling through listings on MLS or Google. High-quality photography and a clear, accurate description are essential. Bright, well-composed images that showcase both your unit’s features and the building’s amenities can generate more clicks and more showing requests.
Pro tip: If your condo has a unique feature—like a balcony view of the Ottawa River or being one of the few units with forced-air heating and cooling—make sure it’s highlighted in the first two sentences of the listing.
2. Declutter, Then Declutter Again
Condos have less square footage than most houses, so even small amounts of clutter can make a space feel cramped. Before listing, take the time to:
Remove oversized furniture that interrupts flow
Clear kitchen and bathroom counters
Organise storage lockers and in-unit closets so they look spacious and functional
3. Think About Your Buyer
The buyer for a 400 sq ft micro-condo in the ByWard Market is probably very different from the buyer for a 1,200 sq ft penthouse in Old Ottawa South. Consider what lifestyle your unit fits best—whether that’s walkable downtown living, an investment property with high rental appeal, or a larger space for a downsizing couple.
Once you know your likely audience, you can frame the property’s best qualities to match what matters to them.
4. Highlight the Building, Not Just the Unit
In Ottawa’s condo market, the building’s reputation can be just as important as the unit itself. Mention:
The building’s amenities (gym, pool, rooftop terrace, concierge)
Recent updates or well-funded reserve funds (reassuring for buyers concerned about maintenance fees)
The building’s proximity to major landmarks like the LRT, Parliament Hill, or Lansdowne
5. Show the Neighbourhood Advantage
Ottawa’s condo neighbourhoods each have their own personality. A buyer in Westboro may be looking for boutique shops and a short walk to the river, while a buyer in Little Italy might prioritise nightlife, cafés, and quick LRT access. Use these details to give buyers a feel for what life outside their front door would look like.
6. Keep It Showing-Ready
Condos often compete directly with other units in the same building, so every showing counts. Aim to keep your unit clean, well-lit, and smelling fresh at all times during the listing period.
The Bottom Line
Selling a condo in Ottawa means selling both a home and a lifestyle. When you focus on presentation, clarity, and showcasing what makes your property unique, you’re more likely to connect with the right buyer.
If you’re considering selling, start early—preparation can make the difference between a listing that sits and one that sells.
