Sell your Ottawa home with a plan you can explain.
Your property, your timing, and the alternatives available to buyers should shape the selling plan. Start with a conversation about what you want to achieve, what makes the home distinctive, and what needs to happen before it goes on the market.
Matt Richling and the New Purveyors team can help you work through the pricing, preparation, presentation, and offer decisions involved in selling an Ottawa home or condo.
Matt Richling is an Ottawa real estate salesperson with RE/MAX Hallmark Realty Group, Brokerage, and leads the New Purveyors real estate team. He helps buyers and sellers work through decisions about Ottawa homes and condos. New Purveyors Lab publishes Ottawa housing research with its sources, study periods, and limitations, providing context for conversations about individual properties.
See the evidence behind the asking price.
A pricing discussion begins with relevant sales and the homes buyers can choose today. Compare the properties themselves: location, type, size, condition, features, and the timing of the sale. Discuss the proposed asking price alongside those comparisons and your priorities.
When reviewing a sale, look at the sale price, original asking price, and final asking price together. Our Ottawa asking-price study, covering September 2025–August 2026, shows why an “over asking” description can leave out part of the story. It provides market context, not a forecast for your sale or a measure of Matt’s personal results.
Decide what to prepare before launch.
Walk through the home and identify the presentation work worth discussing: cleaning, decluttering, minor repairs, furniture placement, and the information buyers are likely to request. Set priorities around the property, available time, and your budget.
Agree on the work and its costs before committing to it. Preparation choices should have a clear purpose in the sale plan; the cost of a change does not establish what a buyer will pay for it.
Make the marketing plan specific to the property.
Discuss the listing information, photographs, property description, and channels that fit the home. The plan should explain what will be produced, where it will appear, what is included in the service, and any additional costs.
Clear information helps prospective buyers understand what they are considering. Choose the mix of listing exposure, digital content, and any printed material around that purpose.
Selling a condo? Prepare for the building questions.
Buyers compare more than finishes inside the unit. Current monthly fees, reported inclusions, parking and storage, the layout, and information about the corporation can all be part of their decision.
Bring the documents you have and flag anything that needs confirmation. We can identify the property information to assemble for the listing and the questions that belong with the corporation, property manager, or your lawyer.
The Lab’s fee-versus-sale-price study examines apartment-condo sales from September 2025 through August 2026. It does not establish a universal price discount for higher fees, or a premium for increasing them. Your unit needs its own comparison.
Review the response after the listing goes live.
Agree on how we will communicate about inquiries, showings, feedback, and changes in competing listings. Review what those observations do and do not tell us before deciding whether the presentation, terms, or asking price needs attention.
A quiet week is a reason to examine the evidence and options. It does not supply an automatic price adjustment for every property.
Show the home clearly.
Plan the photographs around the spaces and features buyers need to see. Prepare the property for the shoot and review the listing details alongside the images so the presentation gives buyers a clear account of the home.
Choose additional media when it helps explain the property.
A video or dedicated property page can give more room to explain a layout, setting, or feature. Discuss which formats belong in your plan, what each will add, and the scope and cost before production begins.
Evaluate the whole offer.
Price is one part of an offer. Review the conditions, deposit, timing, and other terms alongside it. Matt and the team can help you compare the options, discuss a response, and coordinate the next steps with the people involved in your sale.
The sale price and timing depend on the property, market conditions, and the agreement reached. A useful plan makes the decisions clear without promising a particular result.
Make room for the home you are buying next.
If you are moving from a townhouse to a detached home, or making another move that involves both transactions, bring the purchase into the selling conversation early. Compare suitable next homes with a plausible sale range for your current property, then review costs and financing with the appropriate professionals.
Our historical move-up research covers August 2025–August 2026. It is a starting point for discussing the price gap, not the cash a particular household will need.
Start with your property and your timing.
Read the selling articles below, then tell us what you own, when you would like to move, and whether you are also planning a purchase. We can use that information to begin a property-specific conversation.
Contact Matt Richling and the New Purveyors team, or use the existing inquiry form on this page.
